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As mentioned in a previous article, lead verification is very important. Time spent making contacts from incorrect information, resulting in wrong, non-working, or bogus numbers, or numbers that were provided without the true owner’s knowledge or permission, can never be regained.

Most mortgage lead companies probably have some sort of lead-verification process. It is almost mandatory, especially with the inception of the National “Do Not Call” list, where calling numbers that are registered in that database can possibly cause legal problems.

However, lead verification that relies on conventional methods—phone directory white pages or Directory Assistance, for instance, may not be the most accurate. The information provided by these sources may be out of date by as much as a month to years. Further, any address, if indeed one is provided, may not be complete enough to ensure that anything mailed will actually reach the person for whom it was intended.

For this reason, many mortgage lead companies are turning to “on-demand” lead verification services. The businesses that supply these services pride themselves on providing the most accurate, up-to-date information possible.

“On-demand” lead verification services utilize numerous reference sources, not just a few. The information submitted for verification is checked and re-checked as much as possible to ensure that it is as correct and legitimate as it can be.

Many “on-demand” lead verification services do give special attention to the information available on the “Do Not Call” database. They are aware that calling these numbers, whether inadvertently or purposely, can have a detrimental effect on any business, including mortgage lead companies. So, they strive to make sure that a number that is submitted for verification is not marked as a “do not call”, thus saving themselves and the company a lot of problems, as well as time.

Zip!Search prides itself on the fact that we utilize “on-demand” lead verification. We want to be sure that we are contacting only those people who are legitimately seeking information or those brokers or buyers who are purchasing our leads.

No one wants to have his or her time or money wasted, and we are committed to avoiding that if at all possible. To this end, we use one of the premier “on-demand” lead verification businesses to achieve this purpose. We are satisfied with the services that have been given by this company, and have complete confidence in the information they provide.