Put text here

Comparison-shopping is generally a good idea. Impulse buys or impulse purchase decisions usually do not work out for the best.

Sometimes, however, even comparison-shopping can be taken too far. It can become more of a “game” or a “challenge” to see just how good a deal can be obtained rather than a means of making the best decision.

For this reason, mortgage lead suppliers may want to consider conducting their business in such a way that a broker or buyer is aware of exactly what is being offered from the beginning. The availability of the information will enable a broker or buyer to make an informed decision quickly but wisely.

Broker or buyers who do comparison-shop should afford the supplier the same courtesy as the supplier who has been forthcoming with the information. Rather than cause the supplier to spend valuable business time submitting and re-submitting details, the broker or buyer should wisely invest time in studying several different leads.

Once the broker or buyer has “done the homework”, then negotiations, if necessary, can be initiated.

However, if a broker or buyer sees a lead that definitely suits the purposes of all parties involved, he or she should not expect a supplier to “jump through hoops” just to see if the supplier is willing to offer something better. For that matter, the client should have the same respect for the broker or buyer who makes contact. The client should by all means compile enough information from different contacts to have a good idea of what is available. Once the client has enough details, however, he or she should begin narrowing down choices.

Once the client has made an informed decision as to which brokers or buyers he or she may wish to contact further, then and only then should the client ask if there is room for changes or improvement. A good broker or buyer will be able to tell if a client has done research, and will be glad to offer as much assistance as is feasibly possible.